22 October 2017

Here's How to Stop Your Dark Clothes Fading


Photographs by Beth Elstone

Adidas Originals top (from ASOS)* | Topshop jeans* | Nike SB trainers (from ASOS)*

This post is written in partnership with Surf Perfect Black 

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When you look at the photograph of the three pairs of jeans, what is it you see? For me, the faded pair of jeans is reminiscent of every black or dark pair I've ever owned. What you're actually looking at is a brand new pair of Topshop jeans, a pair of jeans that have been washed TWENTY times with Surf's new perfect black liquid detergent and then a pair of jeans that have been washed twenty times using a powder detergent. The lack of fading, championed by Surf Perfect Black, is not to be argued with.

I took on this project because show me someone who hasn't had to buy a new pair of jeans, or any black skinny jeans, because of fading after just a couple of months. This no longer needs to happen. Can I get an AMEN.

With the majority of my wardrobe being black, this is a product I've welcomed with open arms. I have a separate washing detergent for my whites (yes, I am great at adulting sometimes) so, it makes sense to now have one for my darks. Plus, if I haven't already won you over, my washing now smells divine.

Of course, it's a bit more faff to do white, colours and darks in separate loads but for the sake of saving my clothes' dark pigment from fading to grey or whites turning to yellow or pink, I'm willing to spend those extra minutes doing it.

For the best results, use 35ml Surf liquid for standard loads (4-5kg) or 52ml for larger or dirtier loads. Surf Perfect Black is online via this link or available in store from Tesco, Asda and Sainsbury's. 

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