21 September 2017

River Island x Ashish

I bloody love Ashish. He championed diversity before it became a brand commodity. Ashish is never afraid to address, and sometimes mock, important pop-culture topics - I'll never forget the season where he made sequined Tesco bags a thing, commenting on fashion's throw away culture.

So, to be asked to Bestival with River Island to help launch their Ashish collection was exciting, to say the least.

Designers collaborating with high-street brands gives everyone a chance to get our hands on something by our favourite designers. I had a massive internal debate a few years ago over buying an Ashish jacket but decided that I couldn't justify spending so much money on one piece of clothing. 

The sparkly, sequin dresses and t-shirts come in at £50, meaning the RI x Ashish collection gives everyone an opportunity to own an Ashish piece and without the guilt that comes with designer prices.

In a very Ashish move, the collection sees witty slogans across like 'Next Big Thing' and 'Gloom and Doom' across jumpers and t-shirts. It's all unisex and all very, very cosy.

You can shop the collection here.
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