27 February 2017


All Nike from ASOS Sportswear*

Photographs by Lydia Collins

Last month Nike invited me down to an event with stylist Matthew Josephs, who styled the FKA Twig x Nike 'Do You Believe in More' campaign that launched the Spring Zonal Strength leggings.

If you haven't seen the short film - firstly where the f have you been - it was shot in Mexico City by David Uzochuwu, featuring FKA Twigs and dancers, athletes and models hand selected by the British artist.

Concept-wise, it's the first campaign Nike has created that entirely blurs the boundaries between their fitness range and sportswear range. There was no limit to Josephs use of headbands; think chokers, mock g-strings, waist belts. Sport, fashion and music seamlessly collided.

Another recent fashion and sport collision is here but this time a little closer to home. ASOS have recently upped their fitness game, adding an activewear section to their site. Check it out here.

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