Brands who continue to push boundaries, exceed limits and include anyone and everyone, regardless of age, shape or ethnicity, are a brand that I want to be on board with.
From featuring "non-traditional" body shapes in campaigns to their numerous free exercise classes around London and other cities world wide, Nike are pioneers of both the professional athlete and the every day athlete. We have bodies, and therefore to Nike we are all athletes.
That's a mantra that needs to be voiced more loudly. Our bodies are limitless. One day you might run faster, the next you might run further and the next steeper. There's no limit on improvement.
Last week Nike created an exercise space in Shoreditch, the heart of London's creative scene, like never seen before. The Old Truman Brewery was transformed into two uniques, both designed to push each athlete that entered to their limit.
The first paired a Kobox class with a Nike Running Club session. There's nothing more I love then to let off steam every now and again with a punch bag (see video below for proof, lol). Cheaper then therapy and an intensive workout - what more could you want.
For the HIIT lovers, a Barry's bootcamp class followed by a Nike Training Club session was the other journey on offer.
Both workouts were accompanied by live performances from Heritage Orchestra, heightening senses and stimulating endurance.
All in all, a staggering 2000 athletes, of all levels, worked out in the space provided by Nike over three days.
My fitness journey began a few years back with Nike and, luckily ever since, they've continued to encourage me, as they do with so many others, but not only as an athlete but as a blogger and a DJ too. Once again, they pushed me out of my comfort zones, asking me to take part in a video that fully showcased the immersive Limited You experience and I could't feel happier and more privileged to have been included. Watch the full 'Limitless' video, created by directing duo BIF, below.