Photographs by Phoebe Lettice.
Styling by Kylie Griffiths.
Who doesn't remember their first Baby-G? I had to beg for mine for months but finally my parents caved into buying me a green (no, I know?) Baby-G for my eighth Christmas.
Fast-forward sixteen years (christ, I feel old) and the iconic 90s watch brand turned 21in July and has resurfaced as the most popular arm candy of nostalgic twenty somethings.
Pink make up, pink fur, pink fairy lights? Phoebe Lettice and Kylie Griffith's latest editorial for the brand couldn't be anymore London 90s princess. You may love it or hate it but you certainly won't forget it anytime soon, that's for sure.