Thursday nights are always manic when it comes to industry parties. You can find yourself trawling across from mayfair to soho to Shoreditch within a couple of hours and covering five parties, chatting to a lot of new people who's names all end up blurring into one. The trick is knowing how to pick the good ones.
Last Thursday saw us head to Shoreditch to quickly nip into one party before picking our more permanent spot for the evening at the H&M Divided pop up store at the Old Truman Brewery. I couldn't have done a pre event post with out filling in all of the post event details so here's what went down.
The pop up has resident DJs throughout its duration. We were in luck on Thursday night as Nasty McQuaid was there prepared to get us onto our feet and throwing shapes around the H&M store. We browsed the store, drink in hand - obviously managing to pick up a few H&M Divided pieces a long the way.
The time came to close up shop and with that we headed back central to some other shindig that went on until the early hours. Thursdays aren't so bad when you work in fashion. Fridays however...
This post was written in collaboration with H&M. You can also attend H&M's pop up parties - head to over to the sign up page on Noisey. Come down to next event with Annie Oh on August 6th for some drinks and a chance to win H&M vouchers.