29 July 2015

Fashion | I Wear Clothes | Havaianas SS15


SS15 Collection Havaianas* | Topshop Boutique skirt | Acne tee | Diesel rucksack*

This morning as I sat and edited these photos the overcast, grey skies left gentle rain pattering against the window, making frolicking around in my new Havaianas on Rye Habour beach last week seem a million miles away.

Unlike our British weather, Brazilian flip flop brand Havaianas and their iconic rubber flip-flops are something I've relied on since I was a child. Every year saw my mother arrive home at the end of Spring with a new style to pack away in our suitcases to take with us to the South of France yet, it wasn't until the brand got in touch that I decided to delve into their history. It turns out that Havaianas have been freeing toes and protecting feet from pebbles and what not on beaches summer after summer since 1962.

This summer is looking to be a little more eventful than any before. Havaianas are bringing beach showers to beaches of their most popular countries, even including Newquay in the UK. A beach, summer and a giant flip flop shower? Literally just think of the Instagram opportunities...



This post was written in collaboration with Havaianas. Showers will also be spread across Europe at beaches in France (Nice, Anglet, Big Festival Biarritz), Spain (Ibiza, Tarifa, Portugal (Troia) and Italy (Riccone).

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