28 November 2014

Fashion | News | Lady Gaga & Tony Bennett for H&M

When I first heard of the Tony Bennett x Lady Gaga collaboration, it seemed like a bit of an unlikely pairing and I was clueless what to expect. That shows just how much I know - the duo have been a storming success as their collaborative album Cheek to Cheek reached number one in the US charts.

H&M have snapped up the pair to front their glitzy Christmas campaign video. As with anything Gaga, it's a bit bonkers. Theor performance of "It Don't Mean a Thing (If It Ain't Got Swing)" is totally tongue in cheek. Gaga's in green, her masses of dark curls fall to her waist. There's glitz, glamour and opulence inspired by 1940s and it's not just the setting that deserves a marvel - the beauty translates to the array of supermodel partygoers that are dancing beneath golden confetti too.

H&M are also digging deep over Christmas, raising funds for CARE, a humanitarian organisation working alongside impoverished women, by selling special gift labels in stores.

Shop the H&M holiday collection here
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