A couple of weeks back adidas Originals threw an interactive remaking event of their AW13 Blue Collection featuring a live 3D projection mapped light installation by celebrated illustrator and animator Nicos Livesey.
So, to explain it in slightly more simple terms, each we chose an area of the installation for each of the iconic prints and using a computer and projector, the print transpired onto the installation in front of us. Each print was teamed with a sound and each of us ended up with our own original, musical art installation, which we could then leap upon the throne of and capture.
Nicos said that he wanted to create "a fully customisable 3D projection that each user has total control of, from the visuals to the sound. The idea is to walk into the space and be struck by the sheer size of the piece and to feel totally immersed in it."
And immersed we were! The event was a wonderfully imaginative way to interact guests with the collection. Head over to adidas to check out the entire collection.