16 September 2013

Guest Post | The Influence Of Geometric Art On Fashion

© HollyFulton.com

Fashion has always taken inspiration from modern culture and society. Films, music, literature and art are prime examples – for years designers have been consuming traditional designs, art and styles for inspiration before breathing new life into it or adding their own slant.

Geometric designs in art, for example, are cited as originating in ancient Greece. The style was characterised by geometric themes in vase painting and designs heavily featured controlled rhythmic lines, shapes and spirals. French artist Sonia Delaunay was one of the first to experiment with bright colour and geometric forms in designs for graphics, textiles and fashion. She co-founded the Orphism art movement in 1910, which was noted for its use of strong colours and geometric shapes. Later, the style emerged in Art Nouveau and Art Deco too.

Mod music and fashion popularised slim fitting clothing and bold geometric shapes in 1960s Britain and fashion designers such as Mary Quant and Pierre Cardin launched designs inspired by the movement. ‘Op’ art also introduced optically distorted geometric monochrome patterns during this time, a craze which was spread by artists such as Victor Vasarely and Bridget Riley and The Responsive Eye exhibition at the Museum of Modern Art in 1965.

We often still see geometric designs in modern fashion and runway couture: it’s been all over the high street so far this year, brought alive in folk art and retro fashion designs.

 © Wickerfurniture via Flickr

We’re likely to see a continuation of geometric prints in the forthcoming London Fashion Week, (which will present designs for Spring/Summer 2014), at least if the branding of the event itself is anything to go by. Nicholas Kirkwood, winner of the Vogue Designer Fashion Fund, designed the graphics which are inspired by linear forms and architectural design and will shape all of the marketing and branding for London Fashion Week SS14.

It’s clear already that some of the designers working at London Fashion Week also have a geometric influence in their work. Holly Fulton’s signature designs include graphic print and luxurious materials to create a feel of contemporary elegance and her aesthetic has been described by the British Fashion Council as “art deco gone pop”. This year she is introducing a new collection inspired by the geometric form and has also teamed up with LG to help bring bold prints into the home, through pioneering a limited edition washing machine featuring her design (lg.com/uk/6motion/index). And last season, Jasper Conran’s show gave a nod to the 1960s with bright, geometric dresses and flowerpot hats on the catwalk.

The style and design of geometric prints are so versatile because they will suit any body shape and can be worn for any occasion. Large geometric prints will accentuate curves while subtler prints and cleverly worn lines can make you appear taller and trimmer; for example prints that pull lines into the waist will draw attention to this area and give the impression of an hourglass figure. What’s not to love? It looks like geometric fashion is here to stay!

Disclaimer: This post was written by Amy Rutter in partnership with LG UK. 
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