Last Thursday evening I headed to Swatch's Scuba Libre launch party held on The Highline, a disused railway line that runs above Manhattan with panoramic views over the city and large empty covered spaces that makes it the perfect location for any party; it felt like Manhattan's answer to London's Battersea Power Station.
The scene we walked in to confirmed my suspicions: New York fashion parties are much the same as anything you'll find in London except they're on a much bigger scale. We were greeted with berry vodka cocktails and the hugest sound system reverberated through the space, accompanied by vibrant jellyfish swimming on screen to the beat. Boys and girls swanned around the party in scuba swimsuits and dresses passing around delicious canapes.
To celebrate the launch of their new line, leading Swiss watchmaker Swatch also donated $50,000 to Swim For Life, a New York water safety education course for 500 school children, presented by Vampire Diaries star Paul Wesley!
With my wine glasses never left dry, I merrily left the party with a new watch in hand, somewhat bewildered by my first (of hopefully many) New York fashion party!