5 April 2013

I Chat | Tatty Devine.

Last week Tatty Devine threw one of the best bashes I've attended since I started blogging a couple of years ago. To celebrate the launch of their new collections and the Indian festival Holi, Harriet Vine and Rosie Wolfenden invited guests down to I Heart Studios and asked us to to wear all white. 

We arrived to a jam-packed party and were greeted with bright green Midori cocktails and a pair of white Converse to change in to. Illamasqua were on hand to make us up, as well as UK henna artist Riffat Bahar to ease us into the festival spirit.

The clock struck nine and white bags of paint were handed out; that's when the party really began. We threw paint around the room, in to each other's hair, down the backs of tops and some of it even ended up in our mouths! 

I managed to grab a few words with Rosie, one half of Tatty Devine, towards the end of the night to talk all things wacky and wonderful.

How did you and Harriet meet before you founded Tatty Devine?
Harriet and I met at Chelsea school of Art where we were studying Painting. In the second year we started living together as well as waitressing together at the V&A so pretty much spent 24 hours a day together.

Did you ever dream that your TD would become so renowned?
We had no idea. Although we were full of ambition to become renowned artists. That's what art school does to you!

Your pieces are so unique, where do you draw inspiration from?
We draw inspiration from everything we see, read, think and do, but mostly each other. 

How does it feel to have been awarded an MBE for your work?
It’s incredibly exciting to be recognised for our achievements. We are very proud and honoured to be awarded in this year’s list. We have always been driven to create new, original and exciting jewellery and always will. It’s at the heart of what we do. We love fashion and everything that it encompasses: style, individualism, and expressing yourself. So we see our award as giving recognition to creativity in the broadest sense. 

What has been your biggest gamble?
Opening our shop in Covent Garden was a big gamble as the rent was 5 times greater than our Soho boutique, but we felt strongly it was the right place to be. The shop is now firmly established in seven dials and we're so pleased we made that decision.

If you weren't a jewellery designer, what do you think you'd be doing?
I think we'd both be working in the arts, whether as artists or within artistic organisations. 

Do you have any tips for budding jewellery designers? 
Keep it original and authentic to you. It is so important to create your own jewellery style and to be passionate about it. 

You have to work hard, but it is so rewarding to see people wearing your designs .
© It's a LDN Thing. Design by FCD.