Shot by British photographer Tim Walker and starring model Meghan Collison, Muberry's SS13 campaign is a whimsical breathe of fresh air, taking us to a dreamworld that Walker is most renowned for.
The Willow Tote, Mulberry's new bag for SS13, is a focal point of the campaign. Its aesthetic appeal heightened by its sharp lines and clean structure, as well as its practicality.
“This season I wanted to focus on the girl as part of the landscape rather than a character within it and, as such, casting was crucial… thus the pictures of Meghan Collison become more like portraits. Meghan Collison was the perfect choice, strong, confident, able to hold your gaze but almost otherworldly, she inhabits a dreamscape.” said Walker.
The SS13 campaign captures the ethereal colour palette of Emma Hill’s Spring Summer 2013 collection perfectly, don't you think?