14 January 2013

JuJu SS13 UV Collection.

From scrunchies to crop tops to hair braids, we've seen everything we loved as kids filter back through over the past year and it's certainly not over yet. 

JuJu collaborated with renowned British designer Margaret Howell and fierce musician Azelia Banks last year, making them the shoe of the summer.

You might remember when I got all nostalgic about my first pair of glittery jelly shoes last Spring and how I replaced them when I rediscovered JuJu - well this season they've gone one better. For SS13, the British brand has created a line of UV reactive jellies in six crazy colours, in both their original Babe heeled jelly and their Maxi flat jelly. All we need now is the return of the 90's rave and we'd be good to go!

Whilst I love my jellies, I realise they aren't for everyone but with even more exciting collaborations  and special editions to come this year, there's no doubt that JuJu are working that.

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