26 November 2012

Trapstar x Hitman launch with Delilah.


Last week I hit Concrete on Shoreditch High Street for the unveiling of the Trapstar x Hitman collaboration - an exclusive fashion range to promote the release of new video game Hitman: Absolution.

The place was packed when we arrived but luckily we were picked out of the queue by the PR - can't deny that I love it when that happens.

The crowd was colossal and the venue was certainly star-studded. Cara Delevingne, Wretch 32 and other celebs came to see Delilah perform. 

The British singer/song-writer's voice was insane. Dressed in an oversized Hitman tee, Delilah stuck to tracks from her debut album From The Roots Up and looked every bit the Hitman sort of girl.

Magnetic Man supremo Benga was next on the decks and what with the complimentary bar, we danced away to a mix of different sounds until sadly, there was only us and a few other people left. 

The Trapstar x Hitman collaboration, which includes t-shirts, hooded sweatshirts and hats, designed to incorporate the distinctive style features of the game, has already received a considerable celebrity backing. Pop icon Rihanna was spotted in several items during her UK tour, while top British performers Delilah, Angel and QPR hitman Djibril Cisse have all modelled the collection.
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