5 October 2012

LFW//The Apartment.

I mentioned previously in my LFW posts that over the 5 days I had been offered the use of The Apartment; an amazing space created by Abi Marvel for a select number of bloggers based on their previous press coverage of LFW with a few new ones thrown in to mix it up too. The Apartment kicked off with a launch party the night before London Fashion Week began and it was a non-stop whirl wind from then on.

Not only did Abi create a fantastic space for us to work and chill out in between shows, she organised for Becca London and Wella to be on hand at all times to keep our hair and make up looking fresh.

The BECCA beauty area
WELLA doing hair in The Apartment

We were fed three times a day too! Breakfast was served daily with Aubaine, and lunch each day by a different restaurant; my lunch highlights of the 5 days was Wagamamas, of course!

Several brands were also invited in to The Apartment for us to dress up in. eBay, Stylist Pick and Forever 21 all hosted days where we could dress up in their clothes and find out about the brands. Abi curated a collection for Forever 21 that hit their Oxford street and Westfield stores.

Abi Marvel with her curated Forever 21 collection
Abi dressed me up and got me to pose!
I have honestly never felt so spoilt. This was my second LFW season and it couldn't have been more different to the first, all thanks to Abi! Instead of sitting on my own in coffee shops, battling with my dying iPhone and iPad batteries,  I could come back to The Apartment and take off my shoes, put my phone on charge, sip back on a Lavazza coffee and meet some incredibly talented bloggers. 

A massive thanks to Abi for such a fantastic time and for making LFW this season my best to date.

Video by Alex Flowers.
Ira Kharchenko said...

I love the pics! And the video is awesome!


girlinthelens said...

WOW this is the coolest. Wish I was invited haha ;) x


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