Boy London was founded way back in 1977 by Stephen Raynor. King's Rd was home Raynor's first store with Billy Idol on the till and Phillip Salon making the tea. Boy London was the epicentre that merged fashion and music together like no label had done before in the midst of the New Romantic scene that was engulfing London during that period.
But then Boy London collapsed under pressure at the height of their popularity. An odd BOY t-shirt picked up in a charity shop and the occasional mention of Boy London kept the label from dying out completely during the rest of the 90's.
2007 saw rumours circulate that Stephen Raynor was bring Boy London back and sure enough, he opened his store SICK in East London and relaunched the label.
I've been into SICK a few times and it's a little intimidating. There's an anything goes sort of attitude with live art installations, design studios and apparently they aren't shy of a crazy basement party every now and again.
Whilst I don't own any Boy London, I'm all for getting my hands on something from Stephen Raynor's newest collection Sick Girl; more on that coming soon though.