12 August 2012

Boy London.

There's no doubt that you've heard of Boy London, especially since Rihanna graced the stage in it head to toe a while back, but how much do you really know about the iconic label?

Boy London was founded way back in 1977 by Stephen Raynor. King's Rd was home Raynor's first store with Billy Idol on the till and Phillip Salon making the tea. Boy London was the epicentre that merged fashion and music together like no label had done before in the midst of the New Romantic scene that was engulfing London during that period.

The fusion between the label and the latest music trends continued during the 80's and into the 90's. BOY tees were adopted as the uniform of choice for the acid house movement and the Ibiza explosion -kind of like the way you can't go to a house night now without seeing at least a few handfuls of guys in a Supreme five-panel.

But then Boy London collapsed under pressure at the height of their popularity. An odd BOY t-shirt picked up in a charity shop and the occasional mention of Boy London kept the label from dying out completely during the rest of the 90's.

2007 saw rumours circulate that Stephen Raynor was bring Boy London back and sure enough, he opened his store SICK in East London and relaunched the label.

I've been into SICK a few times and it's a little intimidating. There's an anything goes sort of attitude with live art installations, design studios and apparently they aren't shy of a crazy basement party every now and again.

Whilst I don't own any Boy London, I'm all for getting my hands on something from Stephen Raynor's newest collection Sick Girl; more on that coming soon though.
Anonymous said...

I've wanted a t shirt forEVER - definitely will own one by the end of this summer...
http://ohmyolivia.blogspot.com/ xo

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