House of Holland per Superga launch.



Thursday saw the launch of the highly sought after collaboration from Superga and Henry Holland. With a strong SS12 campaign featuring Alexa Chung, Superga plimsolls have become the comfiest must have shoe around. Teaming with designer Henry Holland, who is renowned for his eccentricity, loud patterns and fierce slogans, has taken the brand to a whole other level of desirable. 

The shoes are a mix of the Superga Classic Cotu’s, hightops and flatforms which Henry felt were the “perfect embodiment of Superga distinct style with a House of Holland twist.” 


The tropical themed launch party had us feeling like we were anywhere other than North London. Enormous pina colada cocktails were served in hollow pineapples. There were also Mahiki cocktails - my favourite being a pink one which I appropriately named a 'pink thing' - at least the bartender seemed to get what I was on about.

Cheeky.

Henry came with friends Alexa Chung, Nicola Roberts and Nick Grimshaw. I tried to ask him for a photo but my nerves got the better of me, hence the treat below. 

Henry Holland
The coolest birthday cake ever?

I went to purchase a pair this morning but almost all of the designs that got my heart pounding had sold out. If you want a pair, I would get on that as soon as you can to avoid similar disappointment.


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