|Sam Fry (Life in Film) and The Daydream Club (right) |
This isn't new news but it is something I've only just heard about and want to share anyway...Burberry is no stranger to giving up and coming stars a hand up to the highest pedestal and this time round they've set their sights on emerging musicians.
Burberry has launched their eyewear collection with a multi-faceted campaign including the Leicester duo the Daydream Club, soothing singer-song writer Marika Hackman, Londoners Life And Film and five-piece One Night Only.
The musicians have all released an exclusive track, accompanied by a music video directed by Christopher Bailey, Burberry's chief creative officer. The British acts were then flown around the world, performing their tracks to the fashion capitals.
The collection itself features the classic aviator shape including the brand's logo and renowned check on the inside of the temple.