8 May 2012

Jimmy Choo launches Choo 24:7

I'm not going to try to pretend that I wasn't excited when I got my invite to the press breakfast that announced the launch of Jimmy Choo's new interactive site Choo 24:7 - it's not every day that you're invited to join some of the most renowned online fashion journalists and bloggers in the country.

We joined together at The Arts Club in Mayfair, amidst what seemed like hundreds of pairs of Jimmy Choos in every shape and size. We were introduced to the interactive photo gallery, including their collaboration with acclaimed street style photographer Eddie Newton for their launch campaign.

Jimmy Choo enthusiasts and photographers alike are invited to share their style by uploading their image via the Choo 24:7 website, Facebook, Twitter or Instagram and become part of the international reflection of Jimmy Choo's personality.

For fun, there was a photobooth at the launch where we could all borrow a pair of Choo's and model them (I use this term loosely in my case) in front of the Jimmy Choo camera.

Oh and by the way, if you upload your photo by June 6th, you have a chance of winning a complete Jimmy Choo wardrobe, up to the value of £4000!

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