27 April 2012

Urban Outfitters AW12 press day

Cheap Monday booties.

Own label jacket.

Liberty X Dr. Martens.

The Urban Outfitters press day yesterday was to die for and I'm not just talking about the clothes. A feast of brownies, yoghurt and watermelon with goats cheese on sticks (who knew they could do that) greeted us, alongside some really friendly PR girls. 

Press teams really do make or break brands for me. It was such a pleasure being shown around by the UO press team who were chatty and very genuinely in love with their brand.

And as for the collection (I think you can probably see for yourself but I'll point it out anyway), UO have got great things in store for next season. 
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