January is the month of anti-climaxes. The parties have ended and the cheer of Christmas is over. Our banks balances are seeing red. We are back to work, university, school. You wake up in the dark, you finish work in the dark. The weather is generally cold and shit. One look out of the window in the morning fills you full of longing to stay underneath your 13.5 tog winter duvet for the entire day, or in my case, week.
The guys down at Smile For London empathise and the release of their newest exhibition Word in Motion to fight all our January blues is imminent - there is one catch though, you actually have to get out of bed and onto the Underground to see it.
Word In Motion unites some of London’s finest poets, writers and lyricists (including Ray Davies, Kate Tempest and Benjamin Zephaniah) with leading artists (including Malcolm Garrett, Hexstatic and Why Not Associates) in a collaborative project to be screened on the London Underground, during the morning and evening rush hours. Taking it’s cue from the seeming indifference shown to literature and the written word during the London riots, Word In Motion aims to reinvigorate an interest in poetry and writing as well as amuse and visually inspire people during the bleak month of January.
Each written piece is being brought to life by motion artists with 20-second-typographic-films. The artists have picked their chosen piece blind with no knowledge of which writers’ work they are animating. This was done firmly in a spirit of democracy and to ensure the artists have an emotional engagement with their chosen poem.
The films will be on display across 60 digital screens on the London Underground every morning (7am-10am) and evening (4pm -7pm) rush hour for 2 weeks from 16th January 2012. Word In Motion will be running features on all their contributors via their website and blog at Smile For London over the coming days and weeks, so head over there for more information about them all and the project.