22 November 2011

DoubleRL store launch party.

Launched in 1993 and named after Ralph and Ricky Lauren's ranch in Colorado, DoubleRL has been the epitome of dapper heritage dressing for men across the States.

On 11th November, the first European DoubleRL store opened on Mount Street. The store is spread over two floors and houses the DoubleRL clothing, haberdashery, workwear and denim. I was invited last week to a fabulous party to celebrate the opening.

It was no ordinary fashion crowd that attended the launch; Ralph Lauren certainly know how to mix business and pleasure. Women attended in fancy fifty's outfits and most of the men were in tweed (I was obviously there rocking my faux leather skirt and not entirely fitting in).

Charming conversation was complimented with a fantastic live band and the most incredible drinks; we were treated to almond milk laced with several types of alcohol, served in diner-esque glasses with red and white straws. I felt like I had been taken back in time, and a couple of thousand miles from London. 

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