2 November 2011

Coggles press preview & party.

The story of Coggles

Coggles being Coggles, I had certainly anticipated something original and original was what I got for their first ever press day. Their new HQ, just off of Oxford Circus, had gone under a drastic make-over for their press day and party.

We weren't greeted by rails and rails of clothes, as with most other press days, but there were photos of products on the white walls, which had been carefully selected by Coggles' beautifully dressed press team. The photos had such 3D feel to them that I don't feel I would have been anymore inspired by the actual product itself being there.

Coggles is renowned for their large archives of street style photos, something which is really fashion-forward, and the press team used inspiration from people on the streets for the items they chose to show at their preview.

The clock struck 7 and the party began. Copious amounts of Hendrick's gin was up for grabs.

We drank, we mingled and you know the rest...
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