It's Summer. The sun is beating down on the deck of your holiday house in the Hampton's. You are relaxing by the pool, carefree, enjoying the peace of the countryside before you have to head back to New York after a long lazy Summer. Sound familiar? Gant SS12 collection was designed just for you. Just kidding, although there is a certain air of charming preppyness around the American heritage label.
For the women's SS12 collection, Gant have left behind the traditional colour palettes and have embraced brights. Stripes and checks feature prominently also.
There is, of course, still the traditional drops coming out next season which aren't quite so bold; navy and white feature substantially.
And for men, the bright theme continues. Polos are available in almost every colour of the spectrum. Yet, there are still the classics, such as blazers, which feature a contrasting colour.
Gant have been working hard on their men's underwear collection. Unfortunately, at the press day, there were no real life model showing off the underwear; what a treat that would have been. A girl can only dream!
The Gant SS12 collection will be available from early on next year.