Stereotypically, everyone believes that all participants at LFW turn their nose up at food. Well, not this season. Kreme UK and GLAMOUR magazine have collaborated to design an exclusive autumn / winter 2011 capsule collection of the GLAMOUR Glaze range for London Fashion Week; glossy, stylish and fruity flavoured doughnuts for fashion lovers everywhere. Did I mention that I had just arrived in heaven?
The GLAMOUR team has quirkily tied in next season's trends with the new flavours of their sumptuous including an Orange Glaze doughnut. The season’s collection also features the trademark Strawberry Glaze doughnut, synonymous with the GLAMOUR Glaze line.
Jo Elvin, GLAMOUR’s Editor, said: “Stylish and delicious treats to keep the GLAMOUR team going in-between shows is essential. Following extensive taste tests the GLAMOUR Glaze is one of our must-have Fashion Week accessories!”
I personally didn't manage to get round to trying the last collection of GLAMOUR doughnuts but they look bloody delicious when I managed a quick glance whilst running to catch a train from Waterloo. However, this time round is going to be totally different. I have managed to slip down the slippery slope that is loving doughnuts. Only last night I made my dad buy me a bag of 6 from the Thrifty foods in Vancouver just so that I could have one. The sooner I get to sink my teeth into this sweet delicious treat the better.
The new limited edition collection will be available at all Krispy Kreme UK stores and in-store cabinets from the 29th August until 2nd October.
To find your nearest store visit www.krispykreme.co.uk